Is your Start-up ahead of the Big Tech Disruption?

One of the worst things about technology is that it changes so fast. But the great thing is that it changes for the good. Running a start-up is a lot like playing a game of football. It’s just that the game of football gets over in a matter of 90 minutes, whereas the hustle goes on and on when you are running a start-up.

The challenge has become even bigger in the current scenario. Why? Because we are on the verge of the Big Tech Disruption! If you keep up with tech news, you would have certainly heard terms like AI, Chatbots, Cryptocurrency, AR/VR, self-driving cars and more. The future lies in these new and evolving technologies. And, start-ups that will learn how to get the most out of these technologies or collaborate with dedicated development team working on the same technology, will be the only one to emerge and grow in the market.

To help you better understand this let us have a look at the big names in today’s technology scene:

The BIG FIVE!

Alphabet, Facebook, Amazon, Apple, and Microsoft – these are the five giants that dominate the technological game today. There is a reason why they are on top of the list!

The most significant factor that plays a role in the success of a business is continuous innovation. These big giants are not stuck in doing things just one way. They know what it takes to grow and evolve in their industry. Hence they keep diversifying. Now the question is how you can follow in their footsteps? Let's find out!

1. Be one of a kind:

Yes, the startup wave has picked up its pace with every Tom, Dick, and Harry trying to be a founder of a startup. However, the basic definition of a startup is that you need to be one of a kind. You must have that one key differentiator that no one else in the market has. And, that one factor is more than enough to pivot your startup.

So, answer this question - do you have something in your startup that makes it one of a kind? If not, then you should do some deep thinking and find one such point!

2. Market right:

‘You can’t sell anything if you can’t tell anything.’ – Beth Comstock

This one line sums up the significance of marketing in today’s time. As a startup, you should have an out of the box marketing campaign - something that will help your startup carve a niche and come out in the market with a bang. Marketing is important because you need people to recognize you. It's simple because there are hundreds of others out there just like you. So, why would someone prefer to work with you and leave all of them behind? You should give people a reason, and the best way to provide that reason is by marketing your startup right!

3. Have a business model:

Running a startup can be easy to some extent, but when we talk about running a successful startup, you need to remember one factor -affordability. It's the point where the whole game of having a business model becomes so essential. Successful startups feed their business on affordability because they have a business model. From McDonald's to Uber – all big names from the past and the present had a business model, and that’s why they were able to dominate their niche.

Now, put your startup into perspective and answer this question - do you have a business model?

4. It’s all in the attitude:

Apart from all the technical factors specified above, the one thing that your startup needs to stay ahead of the big tech disruption is its attitude!

Attitude is everything in today’s competitive world. While talking about the importance of technology, and tech resources, we cannot ignore the fact that having the right kind of frame of mind and attitude is the key to success for a startup. And, if you cannot find the right kind of attitude, then it is time to do a lot of thinking before you prepare your business for the big tech disruption!

"So, are you up for it and looking for some help? The highly skilled offshore developers at Your Team in India will give your startup all the required support & marketing help in the best possible manner. Just drop us an email at info@yourteaminindia.com and let us come to your rescue.”